Job ID: 258418

Vice President, Sales and Marketing Operations

St. Louis, Missouri

Regular / Day

Additional Job Information

Title: VP Mission Integration

City, State:  St. Louis,MO

Location:  MOSTL 12250 Alexian Brothers

Department:   Mission Integration 001

Additional Job Details:  Full-Time,Day, 40 hours,Weekly

About Us

Ascension is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As the largest non-profit health system in the U.S. and the world’s largest Catholic health system, Ascension is committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. In FY2017, Ascension provided more than $1.8 billion in care of persons living in poverty and other community benefit programs. Ascension includes approximately 165,000 associates and 34,000 aligned providers. Ascension’s Healthcare Division operates more than 2,600 sites of care – including 153 hospitals and more than 50 senior living facilities – in 22 states and the District of Columbia, while its Solutions Division provides a variety of services and solutions including physician practice management, venture capital investing, investment management, biomedical engineering, facilities management, clinical care management, information services, risk management, and contracting through Ascension’s own group purchasing organization.

Job Description

Serve as an integral member of the executive leadership team.  Responsible for the development of Ascension Living’s (AL) sales and marketing strategies such that budgeted and sustained occupancy is achieved at or above industry average in Ascension Living communities.  This position also coordinates with Ascension Health communications strategies, contributing to the success of Ascension Living’s organizational strategic planning and growth initiative. 


Develop and oversee implementation of a comprehensive and proactive marketing and sales strategy, and ensure accountability for results that will meet or exceed Ascension Living’s lead generation and occupancy objectives.  Responsible for establishing the sales training program and materials; delivering ongoing training, coaching and support; and development of the tools and their use in reporting to ensure ongoing accountability.


In conjunction with Ascension Communications Ministry Wide Function (MWF), responsible for the strategic development of Ascension Living’s brand identity and its integration and alignment throughout Ascension Living. Ensure the development of an effective communications plan for Ascension Living, directly managing communications activities that promote, enhance, and protect the organization’s brand reputation and is in alignment with Ascension Health.  Assist in providing oversight of vendors who are responsible for Ascension Living’s varied and integrated communications products and services including: newsletters and other print publications; web, e-news and other digital communications; other media and public relations, at both a corporate and community level. 




Sales and Marketing:

  • Oversees Regional sales team and leads the implementation of key processes and strategies that remove barriers for new admissions into our communities

  • Develops and maintains cooperative and collaborative relationships with local, regional, and national organizations including Ascension Health and Ascension Health acute care partners, agencies, and other providers to create a clinically integrated system of care for continuum partners and referral sources and to enhance the provision of resident care and services

  • Develops, analyzes and evaluates both existing and emerging sales and marketing strategies, resulting in sustained occupancy at or above budget in the ministries.  This includes development of an annual sales and marketing plan for each ministry

  • Implements key admission and referral follow-up processes that are necessary to achieve occupancy goals and promote a culture of accountability amongst community sales leaders

  • Develops benchmark criteria to measure the effectiveness and efficiency of sales and marketing strategies, processes and programs as well as team member performance.  

  • Apply research and analysis of economic and industry trends to determine Ascension Living’s competitive place in the market and to develop winning strategies.  Maintain knowledge of all markets including competition and real estate trends

  • Through matrix reporting structure, oversees the sales and marketing teams at each of Ascension Living’s ministries and corporate offices to ensure all have a clear understanding of goals and objectives, marketing efforts and community branding

  • Establish a formalized training program with associated tools and collateral to ensure all associates are properly trained and meet all performance expectations

  • Ensure that effective sales and marketing policies, procedures, and standards are in place, and through matrix reporting, support accountability for their use and implementation

  • Identify and establish best practices, assuring their integration and alignment throughout the ministries

  • Ensure that all marketing, sales and communications strategies are congruent with Ascension Living and Ascension Health’s brand identity



  • Oversee the Ascension Living Sr. Director of Marketing and Communications in implementing marketing and communications strategies that are industry leading, yet connect to Ascension branding initiatives

  • In consultation with Executive Leadership Team and Ascension Health, and utilizing third parties, partner with the Ascension Communications MWF to develop and implement an integrated communications and public relations strategy geared towards cultivating and enhancing meaningful relationships with targeted external audiences, including the media and key influencers

  • In coordination with the Ascension and Ascension Living communications teams, help guide the process to define Ascension Living’s unique brand, in collaboration with Executive Leadership and Ascension Health Communications

  • Ensure that effective communication policies, procedures, and standards are in place, and through matrix reporting, support accountability for their use and implementation ultimately driving the communication around our value proposition to prospects and new residents

  • Assist as a communications counselor to Ascension Living leadership; developing and preparing key messaging and presentation material for Ascension Living leadership

  • Partner with the Ascension Communications WWF in the development of all Ascension Living print communications, including the annual report, marketing collateral, and electronic communications, including Ascension Living’s newsletter, website and new media

  • Actively engage and cultivate press relationships and vendors to ensure coverage surrounding Ascension Living ministries and initiatives.  Assist in developing a system-wide crisis communication plan that aligns with Ascension Health’s plan

  • Increase Ascension Living’s visibility and presence through participation at ministry and key industry events and conferences

  • Collaborates with Human Resources to ensure effective standardized and consistent recruiting, compensation, and staff development programs are in place to provide and retain qualified associates and to move toward the establishment of a high reliability organization

  • Perform other duties as assigned

  • Other duties as assigned


 Management Responsibilities

  • Coaches and provides career development to staff

  • Coordinates with Human Resources for appropriate staffing levels

  • Establishes employee goals and conduct employee performance reviews

  • Responsible for staff scheduling to include: work assignments, employee training, time off, breaks and overtime assignments

  • Schedules and conducts department meetings

  • Supervises staff in accordance with Ascension Living policies and procedures

 Eucation and/or Experience

  • Bachelor’s degree required, with a preference in business, communications or marketing.  In lieu of degree, 10+ years of relevant experience

  • Advanced professional preparation MBA, MHA or comparable degree highly desired

  • Minimum ten years’ experience in marketing, sales and communications with five years in a senior leadership role of a multi-site Senior Care organization

  • Experience with all the components of Senior Care including: CCRC, IL, Assisted Living, MC, SNF, and PACE preferred

  • Successful track record in developing and implementing a successful marketing and sales strategy. Ability to provide documentation of previous successes

  • Demonstrated experience and leadership in delivering a comprehensive lead-generating and sales-achieving strategic (communications, media relations, marketing and sales) program to advance the organization’s mission and goals


  • A strategic visionary with sound technical skills, analytical ability, good judgment and strong operational focus

  • An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills

  • Demonstrates Sales Acumen through an understanding of prospects and ability to connect their needs with our solutions thereby effectuating sales opportunities

  • Ability to implement processes that drive occupancy and accountability to the community sales leaders

  • Must possess strong collaborative, interpersonal, organizational, multi-tasking, verbal and written communication skills, and a desire to create a high-performance, effective team that can produce consistent, demonstrated results

  • Must demonstrate on an ongoing basis the ability to develop and maintain good working relationships with co-workers and ministry leadership

  • Competencies needed for this position include strong interpersonal relationship skills, detail oriented, work in collaboration with others, demonstrate a high degree of integrity and personal commitment, possess strong analytical skills, be able to work independently and manage multiple deliverables at the same time

  • Ability to function in a matrix environment and demonstrate a passion to succeed be self- motivated, dependable, committed, and a willingness to see a project through to its conclusion

  • Working knowledge and proficiency with Microsoft Office is required

 Physical DEMANDS


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Travel required; up to 50% of the time 
  • Occasionally required to carry or lift items weighing up to 10 pounds

  • Occasionally required to carry or lift items weighing up to 25 pounds for short distances. Required to obtain assistance of another qualified employee when attempting to lift objects over 25 pounds

  • Occasionally required to stand or walk

  • Frequently required to sit in a stationary position

  • Occasionally performs activities that require stooping, bending and reaching, squatting, balancing, and trunk twisting throughout the day

  • Constantly able to communicate verbally and in written form

  • Frequently able to detect and discern both loud and soft sounds such as phone calls and customer questions

  • Constantly able to use hands and fingers to type, write, and file

  • Frequently able to use near vision for viewing computer monitor and written materials

  • Occasionally required to detect unusual odors that could indicate environmental issues

Behavioral aptitude

  • Possess a personal presence characterized by a sense of honesty, integrity and caring with the ability to inspire and motivate others to promote the philosophy, mission, vision, goals and values of Ascension Living

  • Possesses a willingness to learn and apply Catholic Healthcare principles and values in the discernment and decision making process for all matters

  • Creates and maintains a partnership between employees, the community, and those we serve that fosters an environment honoring individual preferences, choices and traditions


  • Reports to:           Ascension Living CEO       

  • Supervises:         Sales and Marketing Staff, Sr. Director of Marketing and Communications

  • Supports:            System, Regional and community leadership

  • Collaborates:      Ascension Health Marketing, internal/external colleagues


The above statements are intended to describe the general nature and level of work being performed by the associate. They are not intended to be an exhaustive list of all responsibilities, duties, skills required of personnel so classified and it is not a contract express or implied.  Ascension Living may change, revise, or update job descriptions upon business discretion.

Equal Employment Opportunity

Ascension Health is an EEO/AA employer: M/F/Disabled/Vet. For further information regarding your EEO rights, click on the following link to the “EEO is the Law” poster:
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

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